Planning and Research
- Exhaustive market study and analysis.
- Extensive consumer research.
- Gap Analysis based on location.
- Project feasibility report.
- Project Planning and Ideation.
- Project – design, size, pricing strategy.
- Recommended amenities and features.
- Creative USPs and differentiators.
- Track and share lifestyle and market trends.
- Competition analysis and mapping.
Advertising and Media Planning
- Brand audit, positioning, ideation and campaign pitch.
- Market segmentation and analysis.
- Defining target audience for each project.
- 360-degree marketing strategy (online & offline).
- Defining communication pitch – Real estate advertising.
- Ideal media planning as per target segment.
- Entire launch planning and collateral design.
- Ad release – Press advertisement timing and placement.
- Digital media – Social media and online advertising.
- BTL activities – Expos, Events, and Fairs.
Sales Management, Operations and CRM
- Dedicated sales team for each project.
- Project pricing strategy.
- Time bound sales targets for each project.
- All documentation from application to possession.
- Presence in real estate fairs, expos & outdoor events.
- Monitoring collections for each project.
- Customer Relationship Management(CRM).
- On-ground activities to increase walk-ins.
- Report making and analysis on a weekly basis.
- Database management for builders.
- Immediate response to grievances and queries.
We also undertake channel partner responsibilities for builders who are only looking to sell inventory through us. We provide sales support of inventory on a commission model as per industry standards.
Why us? - Engage with experience
Oysters Real Assets has been the principal marketing and sales partner for Bangalore’s leading real estate developers since 2003. The clients we have been associated as Consultants or Marketing Partners are Sterling Developers, Uniworth Finvest, Ajmera Housing, Keerthi Estates, Saket Engineers, Karle Infra etc. The founding partners of the firm have been the brains behind award winning Real Estate Advertising campaigns for some big names in the industry such as Embassy Group, NCC Urban, Sterling Developers, Vaswani Group, Prestige Constructions, Adarsh Developers and many more over a span of 25 years. It is this experience of advertising and property marketing services for various realty outfits and successfully problem solving for them that led to us pioneering Real Estate Marketing & Consultancy in Bangalore Real Estate market.
Oysters Real Assets from its inception has approached every marketing tie up with a spirit of ‘Partnership’ and it is this steadfast focus along with our client’s vision to grow with a customer centric work ethic that paved the way for us to become a Go-to-Market consultant where our services was sought from Feasibility Report, Project Ideation and Conception, Pre-Launch and Launch Preparation, Marketing and Sales of the project and even up to CRM-Documentation & handover of the project. We have now consulted on a whopping 4.65 Million sft. Of residential development across micro-markets of the city for varied clients. All of these assignments have given us invaluable perspective and insights on the Bangalore Real Estate industry. Thereby developers can gain from Engaging with Experience.
How does a developer benefit from end to end real estate consulting?
It is an unmistakable conclusion that in a post RERA-GST Real Estate world, only the disciplined, financially sound, experienced and capable developers will thrive and grow in India. The landscape of Indian Real Estate has changed for good, for the better and forever. In our observation of the realty ecosystem developers find it hard to hire, build and retain talent that has the experience in Real Estate Advertising, Market Study & Gap analysis, Project Ideation and Conceptualisation, 360 degree Marketing and Sales Strategy, Performance Management, CRM etc., and even if few brands have a team they would probably lag in some of these domains. It is here that real estate developers need consultants like us who can take up specific scope of work and perform as your in-house team. The management of Oysters Real Assets have been instrumental behind some of Bangalore’s recognized Realty Campaigns for landmark residential projects across the city
Starting from Land scouting, closing out JD/Outright Terms, Project Feasibility assessment, Project Positioning, Project Planning, Marketing & Sales, right up to CRM Documentation and handover of the project we have put in solid man hours over the years. Now all of this is can be accessed by realty brands aiming to make inroads into Bangalore’s Realty scene. Do visit our case studies page and our Senior Partner Mr.Abhilash Baldota’s Linkedin Profile.